|
|
|
|
|
There's a frightening new batch of scams going around now that candamage your reputation as domain "squatters" steal your domain name.
There are a number of ways the "game" is played. The first isentirely legal, if more than a little questionable. In this version,the name of a city or geographic area is grabbed by a domain squatterand pointed to... "sites that you wouldn't want your childrenvisiting."
(We chose that term to avoid getting caught in a lot of spam filters for the use of the word "p-o-rn.")
A prominent notice is placed on the sites, offering them for sale at prices that range from $2500 to as much as $500,000!
The idea here is that city officials will feel that enough damageis being done to the reputations of their towns that they'll pay tokeep them from being associated with that type of material.
It's obviously safe to say that it's not appropriate to pop thosekinds of images into people's faces while they're looking for info on acompletely different topic.
That's where the pressure on the cities comes from, and why this is such a disgusting scheme.
In essence, the domain squatter says: "Pay us, or continue to watch as your city's reputation suffers."
Many would call this blackmail...
~~~
The second variation on the theme is not always legal. When someonetakes a trademarked name (or variation of the spelling of one) or afamous person's name, and does the same thing.
For trademarks or close variations, there's a specific procedurefor addressing the problem. (See the resource section at the end ofthis issue.)
For the names of famous people, there MAY be a remedy. But, it can be tricky -- and expensive.
For example, if someone named John Jones registered http://WalterCronkite.com and pointed it to one of "those" sites, Walter Cronkite could probably force the domain away from him.
However, if someone named Steve Cronkite registered http://Cronkite.comand did the same thing, Walter Cronkite would have no recourse. Itwould be very hard to demonstrate that Steve registered the domain inbad faith. And if Steve's son's name is Walter, the same is true for http://WalterCronkite.com.
If you feel that your name is likely to be typed into a browser whenpeople are looking for information on you, you should consider gettingboth the .com and .net versions of the domain if they're available.
It will cost you a few bucks to prevent the problem. Fixing it,assuming you win, will cost you hundreds -- if not thousands -- ofdollars.
And there's no guarantee you'll win.
~~~
A third version is a bit more benign. It's common among members of affiliate programs.
In this version names very close to, or even including, thetrademark are registered. The sites are created to drive traffic to theaffiliates' URL at the main site.
This may or may not be acceptable to the affiliate program owner.If it is, it's a good technique for getting traffic. If not, it couldget you into hot water. Check with the owner of the trademark beforedoing this.
Less benign is an alternative version of this technique wheresomeone grabs domain names that are close to the trademark of acompetitor and uses them to grab competitor type-in traffic. This isoften done by finding out the most common misspellings of the realdomain name or trademark.
Watch for people doing this with your domain.
~~~
Here's the worst version of this -- and it can hit anyone if theyhave enough traffic and don't pay close attention to when their domainregistrations expire.
In this situation, someone grabs expired domain names and pointsthem to "those" kinds of sites. This is a "no lose" for the hijacker,as they will profit from the traffic even if the previous owner doesn'tpay the requested ransom for the domain.
The more traffic the URL gets, the greater the clickthrough valueto the hijacker. This means more potential damage to the original owner-- and a higher ransom to get it back.
In effect, your own popularity is your worst enemy in this case.
The solution to this one is simple -- and very important: Don't let your domain names expire!
Useful Resources:
If you find yourself a victim of domain hijacking, there is hope for correcting the problem.
For a more formal explanation of the legal aspects of this problem, visit
http://www.llrx.com/congress/100200.htm
For specific information on the UDRP (Uniform Domain Name DisputeResolution Policy), the procedure for taking domain names that arebeing used in violation of a trademark, see
http://wipo2.wipo.int/process1/index.html
For information on taking action under the Anti-Cybersquatting Act(A US law that provides for damages in addition to the less severepenalties of the UDRP) see
http://www.domain-name.org/cybersquatact.htm
If you have a famous name or trademark, the best defense is to makesure that you register the main variations in both the .com and .netform. The .org is probably only necessary if you are heavily involvedwith charitable activities.
Protect yourself. Scammers come up with new schemes all the time...
So, keep your eyes open. |
| posted by: uncleche 2007-09-01 16:22 Tag : hijack scam, domain name, www, view:5 |
|
reply: |
|
|
|
| |
|
|