In United States, ads in radio, television, newspaper, internet and hoardings all refer to payday loans. These loans may be handy but they come at a very high cost due to interest charges. These loans are known in various names like payday loan, check advance loan, post dated check loans, deferred deposit check loans. But their purpose are more or less same i.e. to offer small, short term, high rate loans. : http://ezinearticles.com/?Payday-Loans-An-Expensive-Form-Of-Lending?&id=1003741