Everypublisher is looking for new strategy for search engine optimization.Behind every successful publisher, search engine optimization plays animportant role. Here are 10 top tips on how to optimize your websitefor its rocket ride up the search engine rankings.
Quality of the content is most important part of Search engine optimiation.Tryto provide unique and relevant content. Make sure your content containsthe word you want to optimize for. The word should appear frequentlythroughout your page. As for example if you want to optimize for thewords “tips to increase traffic”, make sure all these three words recuroften in the content as adjacent as possible to each other. But don’tuse words just keeping in mind the search engine. Your pages are foryour visitors. Cloaking (present different content to search enginesthan you display to users)and writing the keywords again and again withno reason will get your site blacklisted by google and other searchengines.
Fill your keywords into the title tag of thepage and also use them in your Meta tags as well. Read how to writekeywords in meta tags
If you incorporate key words in theURL, it will be very effective to rank high in the search result. Mysite's name is http://blogrns.blogspot.com but if I break it intoblog-rns it may be more effective. Because blogrns is not a key wordand search engine robot cannot distinguish it. On the other hand,blog-rns has one key word 'blog' and search engine can track the keyword for search result. So I would like to say that publishers shouldincorporate relevant key words in the URL for best result. Registeryour domain incorporated with key words you want to optimize in thesearch engine.
Use the tags around some of your keywordsof the content to be optimized in the search engine. No need to usethem everywhere just uses them twice or thrice in a particular article.
Don’t wait for search engine to search you. Tell it about your site by submitting your URL. Submit your URL to Yahoo! Google, MSN,and other search engines and directories open directories. Make sureyou are not taking help any unauthorized computer programs to submitpages. This is against the TOS and you may be blacklisted.
Make sure that your TITLE and ALT tags are descriptive and accurate.
Avoid outbound links to spammers or blacklisted sites.
You should avoid images to display names, content or links. Prefer text to display them.
Test your site in a text browser. Make sure search engine spiders have no trouble to crawl your site.
Makesure your all of your pages are connected with at least one static linkand a particular page link should not be more than 100.